I learn today in class a group is a group of people which can be two or more how share the same norms, role relationship and how have experience interdependent behavior.
Over the years new types of groups have formed peers groups to ascibed. Groups are formed so that people can have some sense of belonging and acceptance. There main groups which people are divided into so that people are able to fulfill their needs and wants. This is a bit like Maslow’s Hierarchy of Need as the sense of belonging is a need.
Furthermore, one of the main influence of groups are to fulfill certain expectation of behaviour such as rules of the group. However, we learnt in class that people may react to the pressure of their groups by the following:
- compliance,
- internalisation and identification,
- or counter conformity
Additionally, there tends to be a huge amount of peer pressure on members of groups as they have to try to fit in.
Opinion Leadership
Solomon, During people's life everyone has come aware of people who have great knowledge regarding goods and their advice tends to be taken seriourly than others for that reason. Those people are called opinion leadership as they regularly are able to have an influence through their attitudes or their behaviour.
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