Generation Marketing

In today's lecture, we all as a class discussed how marketers target different generations of the target market the marketers are aiming their products at. Generation marketing can be slit into four main categories such as,

1. Generation Y born after 1980



2. Generation X or baby busters born between 1965 and 1980



3. Baby boomers born between 1946 and 1964



4. Mature citizens born between 1909 and 1945
   

Generation X members are sometimes known as baby busters which where the generation that was hugely effected by the economic downturn in the first part of the 1990's, so called Baby busters include many people both in and out of higher education.

Image at http://www.newmuseum.org/generationxshield


The generation that different members of the class discussed where between generation, generation X and generation Y.

Generation Y members are born after 1980's and are the future of business world plus many generation Y are perceived as lazy.