- the upper class- often the members of this class have inherited wealth.
- the middle class- the majority of britain can be classed as being middle class
- lower class or working class- people who work in agriculture.
Friday 14 May 2010
Social Class
Generation Marketing
- Generation Y born after 1980
- Generation X or baby busters born between 1965 and 1980
- Baby boomers born between 1946 and 1964
- Mature citizens born between 1909 and 1945
Generation X members are sometimes known as baby busters which where the generation that was hugely effected by the economic downturn in the first part of the 1990's, so called Baby busters include many people both in and out of higher education.
Image at http://www.newmuseum.org/generationxshield
The generation that different members of the class discussed where between generation, generation X and generation Y.
Generation Y members are born after 1980's and are the future of business world plus many generation Y are perceived as lazy.
Final Reflection on blog
Learning, memory and nostalgia
Solomon, states nostalgia is like a bittersweet emotion when the past is viewed by a people with sadness and some products appeal to consumer which remind them of their younger days.
The Rugrats - Oww they where my favourite cartoons. I remember coming back from school and The Rugrats used to come on. I would watch them every day. My Favourite charactor was Tom, becasue he was the clever baby!!!
These are all things that I have grown up with. The music, tv and School life all helped me with growing up. They where the best times of my life and when i look back at these memories, they instantly make my emotions happier when reminiscing about them.
Thursday 13 May 2010
Group conformity, opinion leaders and peer pressure
I learn today in class a group is a group of people which can be two or more how share the same norms, role relationship and how have experience interdependent behavior.
Over the years new types of groups have formed peers groups to ascibed. Groups are formed so that people can have some sense of belonging and acceptance. There main groups which people are divided into so that people are able to fulfill their needs and wants. This is a bit like Maslow’s Hierarchy of Need as the sense of belonging is a need.
Furthermore, one of the main influence of groups are to fulfill certain expectation of behaviour such as rules of the group. However, we learnt in class that people may react to the pressure of their groups by the following:
- compliance,
- internalisation and identification,
- or counter conformity
Additionally, there tends to be a huge amount of peer pressure on members of groups as they have to try to fit in.
Opinion Leadership
Solomon, During people's life everyone has come aware of people who have great knowledge regarding goods and their advice tends to be taken seriourly than others for that reason. Those people are called opinion leadership as they regularly are able to have an influence through their attitudes or their behaviour.
Values
In today's lesson we learn about values.
Definition of Values
Businessdictionary.com,
Also this term can be define in many way as Wilkie states "values are our ideas about what is desirable".
We learnt about Kahle's list of values (1983),
- Self Respect
- Excitement
- Being Well Respected
- Self- Fulfillment
- Sense of accomplishment
- Warm relationship with others
- Security
- Fun & enjoyment
- Sense of belonging
Also we learnt that people's values can change during their lives as after major events occur.
- Diana's death in 1997
- Tony Blair become prime minister in 1997
- The World Trade Center was attacked in 2001
- Tsunami - 2004
- Terrorist Bombing in London 2005
- Barack Obama 1st US President – 2009
I tested my values by undertaking a VALS Test on www.strategicbusinessinsights.com.
Below were my results from the test.
My primary VALS type is achivers who tends to be motivated by the desire of achievement. And who has deep commitment to family, career. Also my secondary type is a innovators who are sophisticated, successful and who like taking charge.