In the lecture we discussed the responses of both genders. As men tend to remember the bigger picture like location of an item whereas women remember in more detail what colour, material of an item.
Men have been stereotyped as generally being aggressive, physical than woman and enjoy taking risks. Whereas, women tend to be seen as more compliant, sociable, nurturing than men.
www.gender.org.uk
Due to gender differences men and women response to different things as a result their buying behaviour to be different. As well as it forces companies to aim their advertisements one gender.
It was highlighted in class women appeal to adverts that stress youth and beauty.
Below I have displayed some advertises which I think are targeted at women as they are target woman by promoting youth and beauty through the products which they offer.
However, men appeal to different things than women as it is in their nature to do so. It was highlighted in class men appeal to advertisements which involve physical strength, or an valued ambition.
Below I have placed advertisements which I think appeal to men rather than woman.
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