Enterprise Week

In the Enterprise Week there were two question time panels that were held. The first panel was of former student who come to decision how they thought studying at Buckinghamshire New University was like and speak about their current jobs. Also another question time panel was held in the Gateway building of people working higher up in the media industry. The question time panel were the following:


• Sue Elms
Executive Vice President, Global Media Practice Millward Brown

• Sue Unerman
Chief Strategy Officer Mediacom

• George Hutchinson

Chair and Managing Director Public Affairs, Burson-Marsteller UK
• Rik Haslam

Group Creative Architect WWV Rapp
• Matthew Chapman

International Service and Systems Innovation Director Billetts

During this discussion the members on the panel were putting across their views on how communications has changed over the 20th century to 21st century. They emphasise on how much technology has rapidly increased and about the increasing amount of users the internet has. Additionally, the internet has increased in its popularity both consumers and business. The reason being many businesses sell their goods to their consumers over the internet. The members of the panel explain many businesses are resorted to use other types of communications than TV adverts to market their consumers as TV adverts are not effective enough.e.g. texting or emailing their consumers. Besides this, members of the panel went on to state how brands are important to the customer as it adds value to a product.